PROFESSIONAL PROFILE
Expert in conceptualizing projects/processes and implementing them to organizational and customer satisfaction.
Strategically prioritizes to surpass immediate goals and realize long term vision, despite unpredictable workloads, conflicting deadlines, or interruptions.
Demonstrates diagnostic, negotiating, and collaborative problem-solving skills; incorporates available resources with the latest technology to implement creative, effective solutions.
Solid reputation for strong leadership; properly delegating responsibility and offering evaluation, inspiration, and clear direction to achieve goals.
Thrives in independent operations and team dynamics, builds key alliances, and engages in cross-functional activities.
PROFESSIONAL EXPERIENCE
MMC – New York, NY FEBRUARY 2022 - PRESENT
MMC is a next-gen communications agency that uses influence and culture to catapult business and get the world talking.
GSVP, CLIENT EXCELLENCE 2022 - present
Newly created position to evolve MMC's client experience through innovation of team design and work agility.
Responsible for deploying operations management to Integrated Agency business units including Health and Wellbeing and Consumer portfolios.
Lead client engagement teams to achieve milestones and objectives.
Develop talent and innovative processes that address current and future challenges and needs of the Integrated Agency Team model.
WPP Team Pfizer – New York, NY MARCH 2013 - FEBRUARY 2022
WPP is a creative transformation company, the largest marketing communications holding company in the world.
SVP, GLOBAL INTEGRATION & OPERATIONS 2017 - 2022
Drive transition management principles and methodology across large regional and global initiatives.
Establish and implement best practices with other Transition Managers and stay abreast of external best practices through active participation in the global transition management network, forums, etc.
Develop and operationalize new capabilities to drive value for key global clients in support of business growth initiatives.
Act as an internal consultant on change leadership strategies for regional and global strategic change initiatives.
Solve unique and complex problems that have a broad impact on the business.
Dedicated client partner and internal WPP executive liaison on global client core team.
VP, GLOBAL INTEGRATION & OPERATIONS 2015
Lead training development to support change and transition.
Develop the transition management communication strategy and communication plan for specific initiatives to generate momentum, raise awareness, and influence behaviors across the organization.
Contribute to the development of functional strategy.
DIRECTOR, PROJECT MANAGEMENT 2013
Responsible for deploying global operations management on behalf of WPP Team Pfizer to Integrated Agency Teams including XELJANZ, PREVNAR, LYRICA, IBRANCE, CHANTIX/CHAMPIX, BOSULIF, XALKORI and TRUMENBA.
Lead project teams to achieve milestones and objectives.
Develop innovative services, processes, or products that address current and future challenges and needs of the Integrated Agency Team model.
evoke interaction – Philadelphia, PA APRIL 2009 - NOVEMBER 2012
Full-service healthcare agency with digital strategy at our core.
Recruited to evoke interaction to spearhead the program management and operations for a new evoke interaction office in Philadelphia. This opportunity included growth and management of the largest agency client. As a direct result of my accomplishments maximizing available resources, implementing organizational process and optimizing operational efficiency, we grew from our original team of 6 to 60 employees and from 4 million to 20 million in gross revenue in less than 4 years.
SENIOR DIRECTOR, OPERATIONS 2011 - 2012
Developed scalable staffing models that supported client books of business, met utilization targets and created clear division of responsibilities.
Ensured delivery of cross functional teams according to contractual, quality and financial obligations.
Improved process, communication and implementation across functions leading to increased efficiency and delivery.
Developed and implemented processes including but not limited to technical QA, resource management, financial management/reporting, vendor invoice processing, staff planning and scope definition.
DIRECTOR, BUSINESS MANAGEMENT 2009 - 2011
Consulted with all segments of management responsible for policy or action. Ensured compliance within area of responsibility.
Implemented personally developed recommendations for improving effectiveness of organizational policies and procedures.
Reviewed and approved cost control reports, cost estimates, and work force and facilities requirements forecasts.
Reviewed and approved plans for the control of planned outputs, budget spending, labor efficiency, material efficiency, client service, and estimate efficiency, along with human utilization.
Digitas Health – Philadelphia, PA JUNE 2007 – APRIL 2009
A leading digital-at-the-core brand agency for healthcare marketing.
Promoted in less than a year to Director, Delivery Management. Developed a staff that was sought after by other teams. Managed execution of various digital marketing initiatives for Pharmaceutical clients across multiple brands within Wyeth and Daiichi-Sankyo.
DIRECTOR, DELIVERY MANAGEMENT 2008 - 2009
Provided orientation and on-the-job training for subordinates and ensured that the authority and responsibility for each position were defined and understood.
Reviewed performance against operating plans and standards. Provided reports to subordinates on interpretation of results and approved changes in direction of plans.
Reviewed and endorsed or revised budget proposals received from direct reports.
Submitted budgets for assigned activities in accordance with the budget procedure. Approved budget expenses up to authorized dollar amounts.
SENIOR PROJECT MANGER 2007 - 2008
Created actionable development plans accompanied by effective, ongoing dialogue with team members (including difficult, timely feedback).
Drove professional, impactful standards within team for all written and verbal client contact.
Effectively balanced client and Digitas Health needs to deliver high-impact work on time and on budget.
Managed a team to consistently, successfully deliver execution of complex programs and projects.
Demonstrated critical thinking and perspective when solving both internal and client challenges.
Traffic.com – Wayne, PA APRIL 2000 - JUNE 2007
Traffic.com is one of the largest providers of traffic information and services in the U.S. Delivering traffic content to clients and consumers on broadcast and cable TV, through wireless applications and services, and via the Internet.
Recruited to traffic.com to be part of a new private investment venture with a plan to go public. Supported 16 offices with over 50 sales reps selling over 40 million in annual sales, purchased over 20 million in broadcast inventory, built department from 1 to managing 15 direct reports, was part of company IPO and acquisition by NAVTEQ.
DIRECTOR, INTERACTIVE AD OPERATIONS 2006 – 2007
Developed and oversaw all Interactive Advertising Operations; routinely evaluated and capitalized on opportunities to streamline workflow, improve productivity, and increase profitability.
Assisted in the creation of marketing and media strategy, included but not limited to interactive media, email campaign management, search engine marketing, online promotions, and affiliate marketing, in order to maximize client business/marketing objectives.
Strategically planned for future growth across departments, including Business Development, Engineering, Sales and Client Services.
Coordinated the management, trafficking, optimization and reporting of all developed creative units to all media properties.
DIRECTOR, MEDIA SERVICES 2003 – 2006
Developed all aspects of program planning; sets goals, timelines and budgets; recruited, hired and trained staff.
Effectively managed team to ensure program success and customer satisfaction.
Managed overall media operations; routinely evaluating and capitalizing on opportunities to streamline workflow, improve productivity, and increase profitability.
Communicated effectively with executives, keeping them abreast of operational activities and important issues.
MEDIA RESOURCES MANAGER 2001 – 2003
Conducted regular interdepartmental and team meetings, facilitating an atmosphere of collaboration and support, and ensuring effective communication.
Negotiated rates and vendor contracts. Reconciled contracts, resolved client conflicts and effectively delivered for 100% client satisfaction.
Department Manager: designed, managed, and documented personal and departmental performance metrics.
Served as project team manager: assigned responsibilities, supervised and monitored progress, and evaluated results.
Trained and supported over 50 National Sales Representatives across the US on contract initiation, delivery and reconciliation.
NATIONAL SALES COORDINATOR 2000 – 2001
Developed and initiated training program for sales representatives across the country on the company’s order processing protocol, tools, career path development, sales operations including contract management, forecasting systems and client services.
Provided crucial business operations assistance; developed national marketing plans to maximize advertising revenue; worked with sales management to develop process and client retention strategies.
Westwood One –Bala Cynwyd, PA 1998 - 2000
SALES COORDINATOR
Developed media plans and pricing; worked with sales staff to ensure the fulfillment of advertising packages.
Coordinated the implementation of marketing strategies to increase sales.
Ensured superior customer service while maintaining cost containment and operational profitability.
Provided training and motivational support to media and sales personnel.
EDUCATION
Pennsylvania State University, University Park, BA, Communications, 1998
Penn State College of Communications Mentor, B101.1 Internship, Hosted InFocus - Student run weekly cable program, Shelow/Porterfield Productions - Production Assistant, Penn State Delaware County Campus - Soccer, Women’s Basketball, Student Council Treasurer. Worked additional part-time jobs consistently throughout college to finance education.
Strategic Planning ♦ P&L Management ♦ Digital/Interactive Development ♦ Process Implementation ♦ Budgeting & Forecasting ♦ Staffing & Team Building ♦ Goal Setting & Prioritization ♦ Contract Negotiations ♦ Project Planning & Management ♦ Relationship Management ♦ Process Design & Improvement ♦ Communications ♦ Healthcare Marketing ♦ Pharmaceutical Advertising